Digital Marketing Apprenticeship

Posted by Art Providers

Competitive salary
United Kingdom
Contract
Apply Now

Job Reference: ART-NwBqcDFyBaI

Who are we?

ART Providers Skill Centre (ART) is a UK based organization that is committed to provide you with the right skills, learning and career opportunities in your chosen apprenticeship course programme. We exist to produce top quality apprentices and support employers in bridging them to the right apprentice such as yourself.

We are now offering a Digital Marketing Apprenticeship course programme in Level 3. Inquire now!

 

What will you learn in this course?

Apprentices on the digital marketing level 3 apprenticeship will guide and inspire apprentices to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Previous accomplishments are meticulously deliberated from the start to ensure time on the programme is maximized. Our approach is strong Information, Advice and Guidance (IAG) to guarantee that each Apprentice understands the context of their learning, the assessment methodology and that their future career advancement is carefully mapped into their journey.

 

Knowledge you’ll gain:

 

Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication

Research: analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns

Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives

Data: reviews, monitors and analyses online activity and provides recommendations and insights to others

Customer service: response efficiently to enquiries using online and social media platforms

Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms

Analysis: understands and creates basic analytical dashboards using appropriate digital tools

Implementation: builds and implements digital campaigns across a variety of digital media platforms

Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click

Uses digital tools effectively

Digital analytics: measures and evaluates the success of digital marketing activities

Interprets and follows:

latest developments in digital media technologies and trends

marketing briefs and plans

company defined ‘customer standards’ or industry good practice for marketing

company, team or client approaches to continuous integration

Can operate effectively in their own businesses, their customers’ and the industry’s environments

 

ENTRY REQUIREMENTS

 

This apprenticeship is designed as a stepping stone into managing teams, projects or departments. The apprentice is responsible for achieving clearly defined outcomes that are part of your organisation’s strategy and are keen to nurture their existing talents, with a natural flair for leadership.

It is desirable that candidates would have achieved a level 2 in maths and English (equivalent to GCSE Grade C or above) prior to commencing their apprenticeship training. Those apprentices who are yet to achieve a level 2 in English and maths will have the opportunity to complete these qualifications during their apprenticeship. However, a level 2 must be achieved in these areas before they qualify for entry to their end point assessment (EPA).

 

Skills:

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Using own initiative
  • Taking a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintaining a productive, professional, and a secure working environment

 

Behaviours:

  • Maintain productive, professional and secure working environment
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

The benefits of this level 3 Apprenticeship include:

  • You will see improved staff retention
  • Work in partnership with a nationally recognised training provider
  • Employees will achieve a nationally recognised level 2 qualification
  • Employees get access to award-winning learning and assessment materials
  • Bespoke support to ensure your Apprentices access high quality ‘off the job’ learning
  • Rapid improvements within your employees’ performance, productivity and behaviours which will benefit your organisations services
  • Employees will receive subject specialist support from a Trainer and access to a Learner Support Advisor (LSA) for everyday queries

 

Upon successful completion of the Digital Marketer Level 3 Apprenticeship, further progression opportunities are available:

  • Promotion in the workplace, or a movement into a managerial role
  • Study at a higher level of apprenticeship (dependent on occupation)
  • Enrolling in a degree (full or part-time) or even a degree apprenticeship
  • Continuing in the role, but undertaking additional, related qualifications to further development

 

Level: 3

Maximum funding: Competitive

Course Length: 16 to 24 Months

Learning method: Workplace (direct delivery)